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ODI Leeds

Case study: Leeds Apprenticeship Festival 2021

Leeds Apprenticeship Festival 2021 image

Overview

Use case:Virtual fair
Event title:Leeds Apprenticeship Festival 2021
Organisations involved:Leeds City Councils Employment & Skills hub
Objectives:To put young adults aged 16-25 in contact with apprenticeship exhibitors

Executive summary

Live@ODILeeds designed and hosted a 4-day virtual apprenticeship fair. We built a bespoke virtual 'festival' website with an exhibitor arena, ticket hall, video vault, and a help desk. To make it feel as much as possible like a real fair we used a virtual software platform called Airmeet for live ‘Meet & Greet’ sessions - tables staffed by real employers were displayed and attendees could take a seat and have a chat.

Leeds City Council were only able to afford this because of their relationship with us, as a typical off the shelf careers fair package would normally cost £35K+, we did it for half of this.

What we did for Leeds Apprenticeship Festival 2021

The results

The target was to beat the attendance at the First Direct Arena last year. The 2021 online only festival succeeded in meeting these targets and building a website with a legacy. Over 1,000 unique visitors interacted directly via Airmeet, and there were over 53,000 views of the bespoke event website.

Registration and attendance figures
Total Attendance (via Airmeet)1062
Total Website Views
Festival Period (over the 4 days)
All Time

17,743
53,398

The traffic for the bespoke site was incredible with over 53K views and over 1,000 people attending the live events and receiving 1 to 1 guidance in many cases. The event was a great success, the platform performed and was well received with positive feedback.

If you are interested in organising an event like Leeds Apprenticeship Festival 2021, please get in touch at hello@odileeds.org. We are a friendly lot and happy to discuss what you want to achieve with your event.

Case studies